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Gooch Auction Group has been serving Businesses in the disposition of Assets for years. We have sold hundreds of thousands of dollars worth of assets from Real Estate to Restaurant Equipment, Automobiles to Manufacturing Equipment, Greenhouse Equipment to Mechanic Shop Tools, and Construction and Agricultural Equipment. 

We are Central Kentucky leaders in the auction industry offering solutions to solve your business problems. Whether you or your business is...

  • recovering assets

  • relocating

  • reorganizing

  • restructuring

  • retiring

  • working through bankruptcy

We have a solution for you! Our team is ready to assist you with all your auction needs. We handle everything from start to finish so you can focus on what you do best.

With our knowledge and expertise in the auction industry, we are offering our clients a better way to liquidate their business assets with less stress!

  • corporations

  • LLC

  • partnerships

  • sole proprietorships

We come to your location and do all the work. The goal is to accelerate the sales process of assets and to present your assets to buyers through an aggressive marketing campaign.

Sit back and relax! Our professional team will attend to every detail. From cataloging inventory, advertising, and marketing, registering bidders, invoicing, payment collection, pickup, and previews we handle it all!

When you’re not sure where to begin, start by contacting Gooch Auction Group, the Auction Liquidators!

We offer

  • No obligation consultations 

  • Customized marketing campaigns

  • Assets preparation 

  • We COME to YOU

  • We handle auction previews 

  • We handle the bidders

  • We collect your money

  • All aspects of your auction event 

  • Online Auctions - Online Bidding

  • A less stressful way to liquidate your assets

Industries we serve

  • Agriculture & Farming

  • Builder/Developer Closeouts

  • Construction

  • Electrician/ Plumbers/ Painters

  • Fitness and Beauty

  • Industrial Maintenance

  • Landscaping & Horticulture

  • Machining & Fabricating

  • Manufacturing

  • Mechanic Shops

  • Medical, Dental, & Pharmaceutical

  • Metalworking

  • Multi-family real estate

  • Office equipment

  • Restaurants, Bakeries, Bars, & Cafés

  • Subdivisions and Land

  • Trucking & Shipping

  • Warehouse & Distribution

  • Wholesale & Retail

  • Woodworking & Hardware

Call us today and let’s discuss what we can do to help you liquidate your business assets.

"Going once! Going twice! Sold!"


Benefits of business liquidation at auction

The bottom line is that auctions work. If your goal is to liquidate your assets quickly and efficiently, and with less stress then take action and call us now!

  • We COME to YOU


  • Assets don't leave their location until the end of auction - pick-up day

  • Extra attention. Auctions stand out in marketing

  • Target markets

  • No negotiating or haggling

  • Competitive bidding means assets sell at a higher price

  • Growing trend

  • All assets sold gets picked up on one day, in most cases


Sell Quick. Sell Smart. Sell with Gooch Auction Group.

Farm Equipment


Absolute Auction

An auction without a reserve. An auction in which property is sold to the highest bidder regardless of price.

Absentee Bid

A procedure that allows a bidder to participate in the bidding process without being physically present. A bidder who cannot attend submits an offer prior to the auction. All arrangements for payment have been made in advance.


Selling the property without warranties as to the condition and/or the fitness of the property for a particular use. Buyers are solely responsible for examining and judging the property for their own protection. Otherwise known as "As Is, Where Is".

Auction with Reserve

An auction in which the seller or his agent reserves the right to accept or decline any and all bids. A minimum acceptable price may or may not be disclosed and the seller reserves the right to accept or decline any bid within a specified time.

Bidders Choice

A method of sale whereby the successful high bidder wins the right to choose an item or items from a grouping of similar items. The winning bidder then has the choice to take one item or as many as were offered in that round. After the high bidder's selection, the item is deleted from the group, and the second round of bidding commences, and so on until all items are sold.

Buyer's Premium

A percentage is added to your bid amount. In Real Estate it is an amount added to the high bid to determine the total contract price to be paid by the buyer. The use of the buyer's premium benefits both buyers and sellers. Sellers benefit because it helps to defray many of the expenses associated with conducting an auction. The buyer benefits because without the use of this tool, there may not have been an auction. The competitive bidding process might not exist if the buyer's premium were not used to offset some of the expenses. Check the terms and conditions of the auction to determine if there is a buyer’s premium.

Due Diligence

The process of gathering information about the condition and legal status of the property to be sold.

Multi-Parcel Auction

A process used in real estate auctions where a bidder has the opportunity to combine several parcels of land previously selected by other bidders, thereby creating one larger parcel out of several smaller parcels. This process is often used in conjunction with the bidder's choice.


Also called Open House. Pre-determined times are made available for you to inspect the property offered for sale. You will want to evaluate the overall condition of the property and determine if there are any defects. While these may be acceptable to you, they may affect the amount you want to bid, so look before you bid.

Property Information Package

A package of information and instructions provided by the auction company pertaining to the property to be sold such as a contract, legal description, survey, terms, and disclosure statements.


The process you must complete in order to be a qualified bidder. For an on-site auction, first, ask to register and obtain a bid card. You will be asked to show proper identification to register. You may be required to verify that you have certified funds or cash in your possession. You must register at each auction event. This is essential before bidding. For an online auction, go to the online website of the action and click on the register button. Follow the prompts.

Terms and Conditions

The legal terms and rules for a specific auction. Each auction’s terms and conditions may vary and the bidder must understand them before participating in an auction. They include the method of payment, buyer’s premiums, possession, reserves, and other limiting factors. Usually included in published advertisements or announced by the auctioneer prior to the start of the auction.

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